Home is Apropos

This site and blog is home to my take on things having to do with life. At this point, I like to say that I (and the rest of my contemporaries) am living LifeStyle 4.0.  It’s a term I coined a few years ago when I turned 40 years old. Will Beatty 4.0 was the theme of my birthday party.  It’s one of those milestones where I was compelled to look back over my life and evaluate my station. I did that from June 1st of that year all the way up until November 2nd; the day that I turned 40. During that time I realized that I’m a lot like everyone else and a lot different at the same time. I’ve had some successes and I’ve had some failures. I’ve acquired useful knowledge on some topics and have totally missed the message on others.  I looked at what I achieved and where I failed and realized that, all-in-all, it had been a great ride. It still is today! By the age of 40 I feel like people look at the good & the bad, the highs & the lows and learn to love it all. I mean at some point you say ‘screw it I’ll celebrate the highs, forgive myself for the lows and have some F’ing fun!’.

The other thing that happens (if you have good sense) is you do everything differently. When I say ‘everything’ I mean EVERYTHING!  And it makes sense… I mean, you realize that all of the partying, skipping workouts, eating fried foods, alcohol drinking, and smoking (what ever it is you may smoke) has taken a toll on the only body you will ever have and if you want to live past your 50’s, things gotta change. You also become more aware of your surroundings and you may change the way you engage your community. Even if you had been a dreamer or acivist before now, you change tactics  because  what you do now is different from what you would have done or said in your 20’s.

The Change is what the 4.0 LifeStyle is all about. You change the way you have fun, the way you eat, the way you travel, the way you fellowship with your friends, the way you drink, your interests, the kind of liquor you drink; even the time that you go to bed.  That’s what we’re going to talk about..THE CHANGE and all its joys and challenges. We’ll explore it all. As I said in the “It Begins…” blog post, I’m going to curate and create 4.0 style content for you to consume from many different media nodes. There will be news letters, social media, podcasts, live events, books and whatever other digital outlets happen upon the horizon; but it all starts here.

Even if you are younger or older than 40’ish you will find value in what we do here. In full disclosure, there will be ads and some stuff sold via these channels (I have some college educations to pay for), but I promise it will be relevant to you and I will NEVER spam you with offers.  All of the content that comes to you from me will be value added. That means it will always be uplifting, informative, entertaining, and stimulating. I really value your support and I will always respect it.

That said… let’s get to it. Welcome to LifeStyle 4.0!

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